NAFSA’s Nov/Dec issue of International Educator featured the Brave New World of Recruiting, declaring Internet recruiting “is here to stay.” Facebook is taking over admissions Universities are jumping on the Twitter bandwagon.

“Social media tools, like Facebook, Twitter and blogs, are key to communicating with this generation of students,” said Joyce Smith, CEO of NACAC . University admissions are keen on using social networking sites to promote their schools, engage alumni and attract future students to their schools.

While we at GlobalCampus agree, we’ve spent many months wondering about the specifics of those social media strategies and engagements. Beyond using social media there are loads of questions about effectiveness and measurement of social media outreach: What are the benefits and drawbacks of using social media in Internet recruiting? How is the target audience responding to social media outreach? How is social media outreach improving recruiting results? Perhaps the single more important question to ask: How do universities measure the results of social media for Internet recruiting?

So we’re asking. As we grow to be the strongest social network for global Internet recruiting and outreach, we want to hear from international student recruiting staff.

How are you recruiting international students using social media?

We’ve developed an easy 15 minute survey to understand social media practices in international student recruiting. The responses will provide a snapshot of current Internet recruiting practices. Take the survey here!

College admissions please take a look. Pass it along to your international admissions colleague. Share this link, http://j.mp/cOomag, on Facebook, Twitter, email or even the old fashioned way . . . talk to someone about it offline. The more responses we get, the more data we can work with and share with the international admissions community. We’ll publish the results (even if we get only 5 responses) right here in March. We’ll run the survey from Feb 8 - Feb 28, 2010. That gives even the busiest international admissions adviser time to respond. The date has been extended one week to March 8 to accomodate traveling admissions schedules!

Happy Recruiting!

To watch for results of this survey and learn about trends in International Education follow us @GlobalcampusUS.

Want more info on how GlobalCampus helps colleges connect and communicate with students globally? Contact our University Relations Team!